südtirolmobil
Integrated mobility for everyone.
Brand Strategy, Corporate Design, Communications
Starting Point
südtirolmobil is a transportation company dedicated to providing integrated mobility solutions. It offers a range of services including buses, trains, and bike-sharing to promote sustainable and efficient transportation options in the region.
They had an organically grown landscape of brands and initiatives, that were in strong need of harmonisation in order to create a stronger visual connection to the main brand. At the same time their communications activities and channels were streamlined as well.
Research and Analysis
Communications Strategy
Positioning
Core Messages
Brand Identity & Rebranding
Communication Activities
Website & Social Media
Process
Before
After
STA - Südtiroler Transportstrukturen AG is a partner in the planning and realization of innovative, sustainable and safe mobility concepts.
Redesign STA
SASA AG operates the bus routes in the cities of Bolzano, Merano and Laives, as well as extra-urban routes in the surrounding areas of these cities.