zukunvt guided the skiing resorts of Obereggen, Pampeago and Predazzo through a comprehensive rebranding process, ensuring a strategic and authentic transformation that could represent the resorts under one single brand. By defining clear goals and milestones, engaging and aligning stakeholders, and mapping out a customer journey we helped them to build a foundation from which the project could be launched.

Benchmarks and market analysis informed a distinctive positioning and cohesive brand architecture, while explorative brand development and stress tests ensured resilience.

The result was a completely new brand unifying the formerly separate skiing areas, completed by extensive brand guidelines providing clarity and consistency. By developing activation strategies and guiding the organizational development, providing art and photo direction – we also empowered Latemar to bring their new brand to life.