Alpitronic
Power electronics from South Tyrol.
Positioning, Brand Architecture, Corporate Design
Alpitronic, hailing from South Tyrol, represents one of the most rapidly growing businesses in the region, providing cutting-edge charging solutions through their flagship product, the Hypercharger series.
Alpitronic‘s marketing team approached us to revitalize their brand from the ground up. The goal was to create a system that incorporates the company’s main product (Hypercharger) into the brand as well as make the overall brand more contemporary and fitting for a cutting edge tech-company operating all over the globe.
Animation by Mirko Bocek
Starting Point
Our collaboration began with a comprehensive competitor analysis and a reconstruction of alpitronic‘s brand architecture. We aimed to accentuate the brands innovative ethos and unique market positioning, ensuring it was reflected in every facet of their brand identity. This required an evolution of their brand to create a even more compelling, consistent, and distinctive presence in the competitive charging solutions market.
Process
Research & Analysis
Positioning
Brand Identity
Brand Architecture
Corporate Design
