Alta Badia: Transforming an Iconic Brand for the Digital Age

Ph: Alex Moling

Alta Badia has always been a symbol of excellence in the dolomites, but even the strongest brands need to evolve. The challenge was to create a cohesive visual identity for the destination and its famous sub-brands, including "Maratona dles Dolomites" and "Gran Risa Ski World Cup", and to then transform this system into a brand system that is simple to use and easily recognizable across all digital media.

We developed a brand architecture system and a digital styleguide to ensure consistency and recognizability across all platforms. It was launched incrementally and the destination and their other partners are actively working with it. A great example is Alta Badia's website developed by Zeppelin Hoteltech.

The result is a refreshed, modern look that respects the brand’s heritage while embracing the future.

Check out the entire Alta Badia case study on our website here.

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Thank you

• Alta Badia Team: Roberto Huber, Max Nagler, Silvia Crepaz, Anna Costamoling.

• Ph: Alex Moling

• Website: Zeppelin Hoteltech.