VOG/VIP Cosmic Crisp

Your heavenly feel good moment.
Lead Agency, Brand Development, Event Design and Realization, Digital Storytelling

The Cosmic Crisp® apple, a perfect blend of Honeycrisp and Enterprise, offers an exceptionally crisp texture, balanced sweetness, and a juicy bite. Its deep red skin, speckled with bright white lenticels, resembles a galaxy of stars—hence the name Cosmic. Grown in Southtyrol’s ideal climate, it delivers outstanding quality all year round.

Its remarkable taste paired with a new strategy elevates the Cosmic Crisp® into a symbol of everyday indulgence. Beyond an ordinary apple, it transforms simple moments—whether a quick snack, a creative recipe, or a refreshing break—into something heavenly. By positioning the Cosmic Crisp® as a daily delight, available 365 days a year, this approach invites consumers to savor life's little pleasures with a touch of cosmic magic.

Starting Point

Process

As the Lead Agency for Cosmic Crisp®, we elaborated the strategy to build a strong, engaging brand presence across multiple touchpoints and markets.

We led Art Direction and Concept Development for the brand’s website, creating an interactive platform that fosters community and showcases the apple’s unique qualities through storytelling, visuals, and immersive experiences.

Additionally, we handled the social media channels, ensuring consistent messaging and an engaging global presence. We also produced a video at Balloon Festivals in Spain, Italy, and Germany, enhancing brand awareness.

Beyond creative execution, we coordinate the project, ensuring seamless collaboration and positioning Cosmic Crisp® as a premium apple brand.

  1. Research & Analysis

  2. Communication Strategy

  3. Promotional Video Development

  4. Digital Presence Strategy

  5. Website Concept and Art Direction

  6. Merchandise (coming soon)

  7. Brand event organisation (coming soon)

  • Adopting an original approach for the fruit and vegetable industry, we wanted to create an interactive and modern website perfect for the Cosmic Crisp® target audience of young urban consumers on the lookout for new products. The aim is to construct a community around the brand and to replicate the pleasure we get from biting in to this exceptional apple.

    Hannes Tauber and Benjamin Laimer, Marketing Managers of VOG and VIP

The website

In collaboration with glueglue

Social Media Strategy & Content Creation

Video & Photo Ballonfestivals
Spain, Italy & Germany

In collaboration with Michael Schweigkofler & Stefanie Aichner

behind the scenes

behind the scenes

Thank You

VOG Team: Hannes Tauber, Lisa Augschöll, Melanie Plattner
VIP Team: Benjamin Laimer, Barbara Gamper

Video: Michael Schweigkofler, Stefanie Aichner
Extended zukunvt Team: Stefan Kalvoda, Alexis Wing
Website Development: glueglue
Models: Adriana Vitieri, Álvaro Portolés Llorens, Francesca dell Acqua, Merlin Bruhn
Events: 2nightlab

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