Covision Lab is a consortium of seven multinational companies with the aim of conducting ground-breaking research in the field of computer vision. The three main areas, in which industrial applications are also to be developed, are deep learning, 3D sensing and embedded hardware and software. The team of experienced technology entrepreneurs works with the best computer vision, artificial intelligence and machine learning researchers and engineers to solve a wide range of challenges for industry. We were commissioned to develop a brand for them, including a strong positioning and an expandable brand architecture for their current and future product brands. Multiple websites, pitch decks, trade fair designs and much more followed.