VOG/VIP Cosmic Crisp
Your heavenly feel good moment.
Lead Agency, Brand Development, Promotion Events, Digital Storytelling
The Cosmic Crisp® apple, a perfect blend of Honeycrisp and Enterprise, offers an exceptionally crisp texture, balanced sweetness, and a juicy bite. Its deep red skin, speckled with bright white lenticels, resembles a galaxy of stars—hence the name Cosmic. Grown in Southtyrol’s ideal climate, it delivers outstanding quality all year round.
Beyond its remarkable taste, a new strategy elevates the Cosmic Crisp® into a symbol of everyday indulgence. More than just an apple, it transforms simple moments—whether a quick snack, a creative recipe, or a refreshing break—into something heavenly. By positioning the Cosmic Crisp® as a daily delight, available 365 days a year, this approach invites consumers to savor life's little pleasures with a touch of cosmic magic.
Starting Point
Process
As the Lead Agency for Cosmic Crisp®, we elaborated the strategy to build a strong, engaging brand presence across multiple touchpoints and markets.
We led Art Direction and Concept Development for the brand’s website, creating an interactive platform that fosters community and showcases the apple’s unique qualities through storytelling, visuals, and immersive experiences.
Additionally, we handled the social media channels, ensuring consistent messaging and an engaging global presence. We also produced a video at Balloon Festivals in Spain, Italy, and Germany, enhancing brand awareness.
Beyond creative execution, we coordinate the project, ensuring seamless collaboration and positioning Cosmic Crisp® as a premium apple brand.
Research & Analysis
Communication Strategy
Promotional Video Development
Digital Presence Strategy
Website Concept and Art Direction
Merchandise (coming soon)
Brand event organisation (coming soon)
The website
The promotion video
Thank You
Video: Michael Schweigkofler
Concept Texting: Stefan Kalvoda
Texting: Alexis Wing
Design and Web Programming: glueglue