Microgate
Four areas of development, a single strategic approach.
Positioning, Brand Architecture, Corporate Design
Microgate is an Italian company, founded in 1989, that specializes in developing high-precision technological solutions across various fields, including sports performance, medical rehabilitation, and astronomical research. Known for its innovation and expertise, Microgate focuses on providing cutting-edge products such as timing systems for professional sports, medical devices for rehabilitation, and advanced engineering systems for scientific applications. With a strong emphasis on research and development, the company is committed to creating customized, reliable, and high-quality solutions for a diverse range of industries.
Starting Point
Our collaboration began with a comprehensive analysis of the brand and developing a stringent brand architecture. This was followed by a redesign of the brand including an updated corporate design. We aimed to accentuate the brands innovative ethos and unique market positioning, ensuring it was reflected in every facet of their brand identity. We then developed a signage system for the Microgate headquarters in Bolzano, and supported the client with ongoing digital marketing and digital design.
Process
Research & Analysis
Brand Architecture
Corporate Design
Signage
Digital Marketing
