Microgate
Four areas of development, a single strategic approach.
Positioning, Brand Architecture, Corporate Design
Microgate is an Italian company, founded in 1989, that specializes in developing high-precision technological solutions across various fields, including sports performance, medical rehabilitation, and astronomical research. Known for its innovation and expertise, Microgate focuses on providing cutting-edge products such as timing systems for professional sports, medical devices for rehabilitation, and advanced engineering systems for scientific applications. With a strong emphasis on research and development, the company is committed to creating customized, reliable, and high-quality solutions for a diverse range of industries.
Starting Point
Our collaboration began with a comprehensive competitor analysis and a reconstruction of _ brand architecture. We aimed to accentuate the brands innovative ethos and unique market positioning, ensuring it was reflected in every facet of their brand identity. This required an evolution of their brand to create a even more compelling, consistent, and distinctive presence in the competitive charging solutions market.
Process
Research & Analysis
Positioning
Brand Identity
Brand Architecture
Corporate Design
