Garda Trentino
A playgound of peaks and lakes.
Brand Architecture, Corporate Design
Garda Trentino is a famous tourist destination in northern Italy, where the mountains meet the clear waters of Lake Garda. It offers a diverse range of experiences, from outdoor adventures like hiking, biking, and climbing, to relaxing in serene nature and exploring charming villages.
And there are many villages, destinations and initiatives around the northern part of Lago di Garda, each with it’s individual brand. In order to strengthen the main brand and streamline communications we developed a brand architecture and a subsequent corporate design system that incorporates all these villages, destinations and initiatives and gives them their own space, while at the same time prominently featuring the main brand, Garda Trentino.
Starting Point
Research & Analysis
Stakeholder Alignment
Positioning
Brand Architecture System
Visual Explorations
Corporate Design
Partner Marketing Definitions