Garda Trentino

A playgound of peaks and lakes.
Brand Architecture, Corporate Design

Garda Trentino is a famous tourist destination in northern Italy, where the mountains meet the clear waters of Lake Garda. It offers a diverse range of experiences, from outdoor adventures like hiking, biking, and climbing, to relaxing in serene nature and exploring charming villages.

And there are many villages, destinations and initiatives around the northern part of Lago di Garda, each with it’s individual brand. In order to strengthen the main brand and streamline communications we developed a brand architecture and a subsequent corporate design system that incorporates all these villages, destinations and initiatives and gives them their own space, while at the same time prominently featuring the main brand, Garda Trentino.

Starting Point

Garda Trentino is a renowned tourist destination in northern Italy, where the mountains meet the clear waters of Lake Garda.
  1. Research & Analysis

  2. Stakeholder Alignment

  3. Positioning

  4. Brand Architecture System

  5. Visual Explorations

  6. Corporate Design

  7. Partner Marketing Definitions

Process

Garda Branding
Portfolio Garda
Partner Garda
Garda Trentino
zukunvt Portfolio Garda
Mobile View Garda
Garda Trentino

brand in use

brand in use

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