Latemar Brand Strategy Event: Insights on Building a Strong Brand Family
Discover the key strategies behind the repositioning of the Latemar Dolomites brand family. Learn how experts in South Tyrol's ski industry, led by zukunvt, shared valuable insights on strengthening brand identity and achieving sustainable growth.
On October 30, 2024, the zukunvt Studio in Bozen/Bolzano hosted an exclusive event focused on the Latemar Brand Strategy, showcasing the strategic development and repositioning of the Latemar Dolomites brand family. This renowned brand includes the popular ski resorts of Obereggen, Pampeago, and Predazzo, making it the first cross-regional ski and mountain experience brand spanning South Tyrol and Trentino.
Key Strategic Insights on Brand Development
The event shed light on the process of developing a powerful brand family and emphasized how innovative strategies can strengthen and evolve brand positioning. Expert speakers Benjamin Kirchmaier, Director of Obereggen Latemar AG, and Liselotte Pichler Kager, a board member and brand consultant at Obereggen Latemar AG, shared their expertise, offering attendees unique insights into the intricacies of brand growth and sustainability.
Guided by Industry Leaders
Viktor Matic and Moritz Gruber, managing partners at zukunvt, moderated the event and led thought-provoking discussions on the importance of strategic branding in today's competitive landscape. Their experience in brand strategy fostered an engaging atmosphere where attendees could learn about practical, effective approaches for brand repositioning.
A Hub for Branding Excellence
This sold-out event at the zukunvt Studio, located on Via Dante near the Museion, brought together brand strategists, business leaders, and key industry players. It underscored the value of collaboration and strategic partnerships in driving branding success. Supported by Excellent Companies and in partnership with the Obereggen and Ski Center Latemar teams, the event highlighted real-world applications of brand enhancement strategies.
Special Thanks to Our Partners
We are grateful to all attendees and partners who contributed to the success of the Latemar Brand Strategy event. Special thanks to the dedicated teams at Obereggen and Ski Center Latemar for their unwavering support.
This impactful event demonstrated that when practical expertise meets strategic innovation, brands can thrive and achieve long-term growth.