Brand Advocacy: Empowering Word-of-Mouth Marketing
Why Building Brand Advocates is Essential for Community Growth
We are often approached by clients who want to build a strong community around their brand, and one of the most effective ways to do this is through brand advocacy.
By turning loyal customers and employees into advocates, businesses can enhance their reach and influence without heavy ad spend.
In this post, we explore how brand advocacy, especially from CEOs, can be a game-changer for companies aiming to grow their community.
The Role of Brand Advocates in Amplifying Your Message
Having loyal brand advocates is crucial for expanding a company’s community and influence. Brand advocates are enthusiastic supporters of the content and experiences your brand offers, but their engagement must be nurtured through interaction.
A great way to cultivate these advocates is by leveraging the Flywheel model, which focuses on continuous engagement and momentum building, as outlined in Module 2 of the Personal Branding course. The contributions of brand advocates can lead to valuable outcomes such as content sharing, positive reviews, and favorable evaluations, all of which enhance your brand’s credibility and reach.
The CEO as the First Brand Advocate
The personal branding of a CEO plays a pivotal role in brand advocacy, as it helps amplify all of the company’s communication efforts, from the core message to social media strategies. The CEO can act as the company’s primary brand advocate, aligning communication measures around a clear and compelling "purpose."
This purpose, when effectively communicated and shared—especially on platforms like LinkedIn—encourages both employees and the wider community to actively promote the brand. As the Edelman Trust Barometer 2023 highlights, 69% of employees see the societal impact of a job as a key consideration, underscoring the importance of a clear and shared purpose in brand advocacy efforts.
Want to grow your community and develop strong brand advocates?
Write to our LinkedIn Expert sb@zukunt.com for expert advice on brand advocacy strategies.